Kinsta Pricing 2026: Every Plan, Add-On and Overage Explained

Kinsta's pricing page shows you ten numbers and hides the three that actually decide your bill. The plan price is the easy part. What catches people is the visit overage, the $100 Redis add-on that isn't in any plan comparison table, and the jump from Pro to Business 1 that doubles your cost the moment you take on a third client.

This is the pricing breakdown I wish I'd had before putting client sites on Kinsta. Every tier, what it really includes, and the cost-per-site maths for an agency — checked September 2026.

Kinsta plan pricing at a glance

Above Business 4, Kinsta's Enterprise tiers scale to 60, 80, 120 and 150 sites. If you're at that site count you're negotiating, not reading a pricing page.

Pay annually and you get two months free — roughly 17% off. That's a real discount, but it locks your site count and visit allowance for twelve months. My advice below on picking a tier applies doubly if you're about to commit for a year.

What's included on every tier, which is genuinely more than most managed hosts bundle:

• Cloudflare CDN — the full CDN, not a DNS proxy
• Cloudflare firewall and DDoS protection at the edge
• Free SSL, automatic renewal
• Staging environment with one-click push to production
• Daily automated backups (14–30 day retention, tier-dependent)
• Isolated Linux container per site with dedicated PHP workers
• Free migrations on every plan above Starter

That last one has real money in it. If you're moving four client sites, Kinsta's migration team doing the transfer and DNS cutover is several billable hours you don't spend. Our WordPress migration guide covers the manual route if you'd rather control the process yourself.

The three costs that aren't on the pricing table

Visit overages

Kinsta bills by monthly visits, and charges per 1,000 visits above your allowance. The rate drops as you climb tiers, so the overage penalty is harshest exactly where budgets are tightest — on Starter.

The failure mode isn't dramatic. A client site starts ranking, traffic drifts from 22,000 to 27,000 visits a month, and the overage appears on an invoice nobody reads closely. Three months later someone asks why hosting costs went up.

Worth knowing: Kinsta excludes known bot traffic from the visit count, so the number in MyKinsta is closer to human traffic than a raw log count would suggest. Don't estimate your tier from raw server logs — you'll overbuy.

Redis at $100/month

This is the one that surprises people. Redis object caching is not included on Starter or Pro. It's an add-on at around $100/month, billed per account rather than per site, and it comes free on Business plans and above.

For a WooCommerce store, this isn't optional. Cart state, sessions and logged-in requests can't be page-cached, and object caching is what keeps those queries off the database under load. A single store on Business 1 at €115 becomes roughly €215/month once Redis is on.

Compare that to Cloudways, where Redis is a €14/month per-server add-on, and you can see why store economics push agencies in that direction. The counterweight is that Kinsta's uncached TTFB of 158ms is the best number in our hosting speed test — and uncached response time is exactly what decides checkout speed.

Disk and the storage ceilings

Starter's 10GB and Pro's 20GB sound generous until you host a media-heavy site. WordPress generates multiple resized copies of every upload, and a photography or property site with a few thousand images eats that allowance faster than you'd expect. Backups don't count against it, but staging environments do.

If you're bumping the ceiling, the fix is usually image discipline rather than a tier upgrade — see our image optimisation plugin roundup before you pay for storage you don't need.

The Pro-to-Business cliff

Here's the pricing shape that matters most to small agencies:

Read the cost-per-site column and the whole pricing philosophy becomes clear. Kinsta is expensive at the bottom of every tier and reasonable at the top. Taking on a third client site costs you €55/month more for one site. Taking on a fourth and fifth costs nothing extra.

The practical rule: never sit at the bottom of a Kinsta tier for long. If you've just crossed into Business 1 with three sites, your next two client sites are effectively free hosting. That's the moment to go win them.

What Kinsta costs against the alternatives

Same site count, three hosts, real numbers:

At ten sites, Kinsta costs roughly €167/month more than Cloudways. That gap has to buy something. What it buys is container isolation (one client's traffic spike can't degrade another's checkout), the best support in managed WordPress hosting, GCP C2 compute, and a CDN you're not configuring yourself.

For an agency charging €300+/month per client retainer, that's noise. For one running ten small maintenance clients on €80 retainers, it's most of the margin. The honest answer depends entirely on your per-client revenue, which is why I won't give you a single recommendation here — I'll give you the number to divide by.

The test: if Kinsta's cost per site is under 10% of your monthly retainer per client, take the isolation and the support. Above 20%, look at Cloudways seriously. In between, it's a judgement call about how much a 2am support ticket is worth to you.

For the fuller field, our Kinsta alternatives breakdown covers hosts at every price point, and Kinsta vs WP Engine handles the closest like-for-like comparison.

Picking a tier without getting an overage bill

Four steps, in order:

1. Measure real visits, not sessions or pageviews. Kinsta counts unique visits with known bots excluded. Google Analytics users, not pageviews, is the closest proxy you already have.
2. Take your busiest month, not your average. If November is triple your baseline because of Black Friday, you buy for November or you pay overage in November.
3. Add 30% headroom. SEO traffic grows unevenly, and a single post breaking through can move a site 40% in a month.
4. Then check the site count, not just the visits. Most agencies hit the site ceiling before the visit ceiling. Business 1's 100,000 visits across 5 sites is 20,000 each — generous for typical client brochure sites, tight if one of them is a content site.

If your answer lands you at the bottom of a tier with room to grow into it, that's the right buy. If it lands you at the top of a tier with no headroom, buy one tier up and stop thinking about it.

Bottom line: Kinsta is priced for agencies that fill a tier

Kinsta's list price is fair for what's included — container isolation, a real CDN, and support that solves problems instead of escalating them. What makes it expensive is sitting at the bottom of a tier, or discovering the $100 Redis add-on after you've committed a WooCommerce store to Business 1.

Buy the tier you'll fill within two quarters, pay monthly until you've filled it, then switch to annual for the two free months. Do that and Kinsta lands around €23/site — competitive with anything that offers per-site isolation.

Running the numbers and finding Kinsta doesn't fit? Cloudways is where most agencies land when the per-site maths doesn't work, and our best managed WordPress hosting roundup covers the full field.

Related reading

• Kinsta Review 2026
• Kinsta Alternatives 2026
• Kinsta vs WP Engine
• Best Managed WordPress Hosting 2026
• WordPress Hosting Speed Test 2026