// about

Who writes this blog

Dobromir Dechev

Dobromir Dechev

WordPress agency owner & developer

7+ years building WordPress
50+ articles published
€1.2M+ e-commerce revenue generated
50K+ monthly organic visits

I run a WordPress agency and have been building and managing WordPress sites professionally for over seven years. The agency handles e-commerce, lead generation, and media projects — across hosting providers including Kinsta, Cloudways, and self-managed VPS setups.

This blog exists because most WordPress advice online is either outdated, written by people who have never run a live site in production, or exists primarily to push affiliate commissions without honest evaluation.

Everything published here comes from direct experience:

  • Hosting benchmarks are measured from real production sites with real traffic, not from synthetic tests on clean installs.
  • Plugin comparisons are based on running the plugins across multiple production environments and observing what breaks and what works.
  • Performance guides reflect the actual process of moving a site from PageSpeed 40 to PageSpeed 95 — including the steps that did not work.
  • Security recommendations reflect what has happened on real sites, not theoretical threat models.

Affiliate disclosure

Some links on this site are affiliate links. When you sign up for a hosting service or purchase a plugin through one of these links, this site earns a commission at no extra cost to you.

Affiliate relationships do not influence recommendations. Services are recommended because they are genuinely good for the use case described — and rejected or criticised honestly when they are not. The Tools page lists every affiliate relationship with full disclosure.

What this blog covers

  • Hosting — real benchmark data on managed WordPress hosts, VPS setups, and WooCommerce-specific performance
  • Speed & Performance — Core Web Vitals, caching, CDN, image optimisation, and PageSpeed troubleshooting
  • SEO — technical SEO for WordPress, schema markup, sitemap configuration, and duplicate content fixes
  • WooCommerce — checkout optimisation, payment gateways, SEO, and performance for e-commerce
  • Security — hardening checklists, plugin comparisons, and incident response
  • Agency — tools, workflows, and processes for running a WordPress maintenance business

Contact

For questions, corrections, or content suggestions — use the contact page. Most practical WordPress questions are answered in one of the 50+ articles here; use the search to find existing coverage first.